Use Opt-In Forms When List Building

Your first step should be to add a web opt-in form to your existing web page. There are several ways to do this.You can simply add an opt-in-form to your first page, offering a mailing list of information. To increase sign-ups, offer a free gift to each person that sign ups. This gift should be one that costs you little to produce and deliver, yet has a high perceived value to the subscriber.The easiest way to do this is with an electronic information-based product, because your delivery and production costs are low. For example, you can offer a free ebook, free ecourse, or a free newsletter to anyone who subscribes to your list.Your next step should be to create a squeeze page for your site. This can be used as a main entry point for your site, or can be used with your advertising campaigns as a way of collecting information from new visitors.This squeeze page will be a separate and free-standing page. The only purpose of this page is to collect visitor’s information. A squeeze page is a must for getting readers to opt-in to your list. Your squeeze page should include the following elements:1) A headline. The headline should stand out, and literally draw the visitor in to the page. Get his attention immediately. This headline can promise some information, make a claim, or ask a question.For example, if you have walleye fishing web site, you headline might read something like this:Imagine catching the monster walleye!How to correctly choose the proper baits for the time of year.If you have a weight loss web site, maybe your headline would read something like this:Lose 25 pounds before Christmas---and keep it off during the holiday season!How to lose weight without hunger---guaranteed!These are all headlines that lure the visitor to read more.Next, you will have a short paragraph either giving some useful information or listing some of the other things you can do for them.At the end of the paragraph, you will ask the reader to opt-in to your list.This will read something like this:To join my free mailing list with more tips, just like this, simply send me your name and email address